If you were under the impression that you can keep focusing on just the desktop experience of your website, you need to think again, and quickly. The days of websites not being adapted to mobile experience are long over.
It is true that desktop-oriented websites are still usable for mobile users thanks to zoom and swipe side-to-size function, however, studies show that mobile users have already acquired a new standard of what is acceptable, which means that more than half of mobile users report that they will not be returning to a website if it doesn’t load on the first time, and if it is not fully adapted for mobile viewing and interaction.
Of course, this is entirely understandable given the fact that mobile internet usage surpassed desktop usage at the end of 2013. To make matters even more urgent, Google decided to update their algorithms just a couple of months ago, in April, so they will now use mobile-friendly signal as another factor to determine if your website will go up or down in search engine rankings.
So, how do you make sure that your website is mobile-friendly so as to not get penalized by either users or Google?
Fortunately, Google, thought about this ahead of time so they have set up a neat testing service for you to see how exactly does your website fare; use Google Webmaster Tools and wait until it completes its analysis, which is influenced by some of these parameters:
-If the content is longer in width than the screen it will require the user to keep scrolling side to side to view the content.
-If the text is too small, the user has to keep zooming, which again increases the need for scrolling.
-Links are too clumped up. No link should be accidentally pressed on a smartphone/phablet screen.
There are other things that Google mobile-friendly service tests for, and if the results turn out to be less than desirable, you have three options:
- You can hire a web developer at one of many freelancing sites to implement mobile adaption.
- You can use mobile-friendly full conversion service such as Mobilized, which will automatically convert your entire site to mobile-friendly format. However, the results may vary, depending on the structure and complexity of your site.
- You can manually adapt your site yourself, which requires some knowledge of HTML, HTML5 and CSS.
Whichever option seems the best one for you, it would be wise to implement it as soon as possible.